Course Overview
Marketing is evolving rapidly as customer behaviour, digital channels, and data volumes increase. Artificial Intelligence (AI) is transforming how marketing teams understand customers, create content, optimise campaigns, and measure performance. When used effectively, AI enables marketers to work faster, personalise at scale, and make data-informed decisions—without losing creativity or brand authenticity.
Advances in Generative AI and Large Language Models (LLMs) allow marketers to generate content ideas, draft copy, analyse customer feedback, optimise messaging, and support campaign planning. At the same time, AI adoption raises important questions about originality, ethics, bias, and brand trust.
This course provides a practical, marketing-focused introduction to AI. Participants will learn AI fundamentals, explore how different AI tools support marketing workflows, and gain hands-on experience applying AI to real marketing tasks. The emphasis is on strategic value, creativity, responsible use, and immediate application, without requiring technical or programming skills.
What are the skills covered
By the end of this course, participants will be able to:
- Understand core AI concepts relevant to marketing
- Distinguish between AI, Machine Learning, LLMs, and Generative AI
- Evaluate and select AI tools suitable for marketing workflows
- Use AI to support content creation, campaign planning, and optimisation
- Apply AI for customer insights, segmentation, and messaging
- Improve marketing efficiency while maintaining brand integrity
- Use AI responsibly within ethical, legal, and organisational boundaries
Who should attend this course
This course is designed for professionals involved in marketing and communications, including:
- Marketing executives and managers
- Digital and social media marketers
- Brand and communications teams
- Content creators and copywriters
- CRM, growth, and performance marketers
- Entrepreneurs and marketing consultants
No prior AI or technical background is required.
Course Curriculum
Course Modules
Exam & Certification
This course is not associated with any Certification.
