Course Overview
The retail and e-commerce industry is undergoing rapid transformation driven by data, digital platforms, and customer expectations. Consumers now demand personalised experiences, accurate recommendations, fast fulfilment, and seamless omnichannel interactions. Artificial Intelligence (AI) has become a key enabler in meeting these expectations by improving demand forecasting, pricing, marketing, customer engagement, inventory management, and decision-making.
With the rise of Large Language Models (LLMs) and Generative AI, AI is no longer limited to technical teams. Retail managers, marketers, merchandisers, operations teams, and executives can now use AI tools to analyse data, generate insights, personalise content, summarise reports, and automate repetitive tasks.
This course provides a practical, business-focused introduction to AI for retail and e-commerce professionals. Participants will learn AI fundamentals, understand how AI technologies interconnect, and gain hands-on experience with leading AI tools such as ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Manus, DeepSeek, Qwen, and NotebookLM. The emphasis is on real retail use cases, responsible AI usage, and measurable business impact, without requiring programming skills.
What are the skills covered
By the end of this course, participants will be able to:
- Understand core AI concepts and terminology relevant to retail and e-commerce
- Distinguish between AI, Machine Learning, Deep Learning, LLMs, and Generative AI
- Evaluate and select AI tools suitable for retail and e-commerce workflows
- Apply AI tools to marketing, merchandising, demand forecasting, and customer engagement
- Use AI responsibly within ethical, legal, and organisational constraints
- Identify high-impact AI use cases across the retail value chain
- Contribute to AI adoption and digital transformation initiatives
Who should attend this course
This course is designed for working professionals involved in retail and e-commerce, including:
- Retail and e-commerce managers
- Merchandising and category managers
- Marketing and digital marketing teams
- Customer experience and CRM professionals
- Operations and fulfilment managers
- Data, analytics, and business intelligence teams
- Product managers and platform owners
- Retail executives and decision-makers
No prior AI or technical background is required.
Course Curriculum
Course Modules
Exam & Certification
This course is not associated with any Certification.
