Course Overview
Sales organisations today operate in a highly competitive, data-rich, and fast-moving environment. Buyers are more informed, sales cycles are more complex, and sales teams are expected to deliver personalised engagement, accurate forecasting, and consistent performance. Artificial Intelligence (AI) is increasingly becoming a critical enabler in modern sales functions.
Advances in Machine Learning, Large Language Models (LLMs), and Generative AI allow sales professionals to analyse customer data, identify opportunities, personalise outreach, support negotiations, and improve forecasting accuracy. With modern AI tools, sales representatives, managers, and leaders can automate repetitive tasks, generate insights, and focus more time on high-value selling activities.
This course provides a practical, business-focused introduction to AI for sales professionals. Participants will learn AI fundamentals, understand how AI technologies interconnect, and gain hands-on experience with leading AI tools such as ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Manus, DeepSeek, Qwen, and NotebookLM. The emphasis is on real sales use cases, ethical and responsible AI usage, and measurable revenue and productivity impact, without requiring programming skills.
What are the skills covered
By the end of this course, participants will be able to:
- Understand core AI concepts and terminology relevant to sales
- Distinguish between AI, Machine Learning, Deep Learning, LLMs, and Generative AI
- Evaluate and select AI tools suitable for sales workflows
- Apply AI tools to prospecting, lead qualification, outreach, and forecasting
- Use AI responsibly within ethical, legal, and organisational constraints
- Identify high-impact AI use cases across the sales lifecycle
- Contribute to AI adoption and sales transformation initiatives
Who should attend this course
This course is designed for working professionals involved in sales and revenue-generating roles, including:
- Sales executives and account managers
- Business development and key account teams
- Inside sales and sales support teams
- Sales operations and revenue analytics professionals
- Pre-sales and solution consultants
- Sales managers and team leaders
- Commercial and revenue leaders
No prior AI or technical background is required.
Course Curriculum
Course Modules
Exam & Certification
This course is not associated with any Certification.
