The “Key Account Strategies (KAS)” by ELAVATE! is an advanced two-day workshop designed for sales professionals and key account managers involved in B2B large key account management. It aims to equip participants with proven strategies, processes, and tools, notably the “Key Account Planner,” to develop robust, customer-centric account plans. The program focuses on accelerating growth, strengthening customer relationships, and maximizing ROI in large, key accounts.
Key features include an upgrade for Asian Key Accounts (as of 2020), reinforcement of PSS+ skills, an exclusive 6-section Key Account Planner, and the use of DISC customer behaviors. The workshop is customizable and promises measurable ROI through increased sales, customer retention, enhanced competitive edge, and a scalable, standardized approach to account management. It is part of the broader ELAvate Sales Suite, which also includes Consultative Selling Skills, ELAvate Negotiation Skills, and ELAvate Sales Coaching. Participants should have a proven track record in B2B selling skills and will undergo pre- and post-workshop mastery tests.