In today’s competitive landscape, organizations need clear strategies to create value for shareholders, customers, and citizens. Many traditional financial accounting systems fail to provide a foundation for measuring and managing the value created by enhancing the capabilities of an organization’s intangible assets. Without effective strategies to align and mobilize these intangible assets, organizations may forfeit major opportunities for value creation.  

This workshop introduces the powerful concept of Strategy Mapping, a technique developed by Robert S. Kaplan and David P. Norton. Strategy maps help organizations clearly define and communicate the causal links among different components of their strategy. It helps reduce strategic complexity to a core set of key outcomes and drivers that are graphically represented to show how they causally relate to one another  

Unlock peak organizational performance. The Balanced Scorecard is more than just a measurement system; it’s a powerful management framework that channels the energy, abilities, and knowledge of your entire team toward achieving long-term strategic goals.  

This workshop provides leaders with the tools to move beyond traditional financial metrics, creating a holistic view of the business that drives both current performance and future growth. 

What is The Balanced Scorecard? 

Developed by Robert S. Kaplan and David P. Norton, the Balanced Scorecard complements financial measures of past performance with measures of the drivers of future performance. It provides a comprehensive framework that views organizational performance from four critical perspectives: 

• Financial Performance 
• Customer Knowledge 
• Internal Business Processes 
• Learning and Growth