In today’s fiercely competitive market, simply having a good product is not enough. This workshop transforms your sales team’s skills into a decisive strategic asset, equipping them to not only compete but to win. 

Participants will learn and apply The Competitive Selling Process, a continuous cycle of rigorous analysis and precise execution. The program moves beyond traditional sales techniques, focusing on how to assess the complete competitive landscape, strategically position your solution, and apply that intelligence directly within customer conversations.  

The ultimate goal is to elevate salespeople from product vendors to trusted business advisors who can confidently outmaneuver the competition. By mastering this strategic approach, your team will learn to protect market share, shorten sales cycles, and articulate value in a way that leaves a lasting, winning impression

The ELAvate Sales Coaching Plus (ESC) is an intensive two-day workshop designed for sales managers and leaders aiming to elevate their team’s performance and foster a high-performance sales culture. The program provides a comprehensive framework, practical tools, and proven strategies to transform managers into effective coaches. 

The workshop is structured around four key areas: Why, What, How, and When to Coach. Participants begin by exploring the fundamentals of coaching, understanding its challenges and rewards, and learning how to establish a collaborative sales environment using the ELAvate Ethics. The program then focuses on defining and evaluating superior sales performance using tools like the Salesperson Development Checklist. 

A significant portion is dedicated to hands-on application, where leaders learn to conduct different types of coaching conversations—from giving recognition to providing constructive feedback and handling difficult situations. The course emphasizes actionable coaching, guiding managers on how to implement a formal coaching process, build long-term development plans, and use joint sales calls for focused training. The learning is reinforced through interactive exercises, real-life scenarios, mastery tests, and tools like a skills diary and coaching scorecards to ensure measurable improvements in sales results and team engagement. 

The ELAvate! Consultative Selling Skills (CSS) workshop is a two-day, high-impact program designed to equip B2B sales professionals with advanced strategies and communication skills. Its primary goal is to help sales teams differentiate themselves in a competitive market by developing high-trust, long-term customer relationships that advance sales and sustain loyalty. 

The workshop emphasizes practical application, incorporating foundational B2B selling skills with the advanced COIN probing process. It aims to move sales discussions forward through structured processes, overcome customer resistance, and ensure clear next steps for mutual progress. Participants will receive pre- and post-workshop mastery tests, real-time coaching, and practical tools like a CSS Skill Guide Card and a Reusable Pre-Call Planner. 

The CSS workshop is part of the broader ELAvate Sales Suite and boasts features like a proven track record in Bahasa Indonesia, a new Asian version, and content based on research from AchieveGlobal, SPIN, and ELAvate. It is tailored for sales professionals, account managers, and anyone involved in the B2B sales process, whether in-person or virtual. The program promises to help organizations foster stronger customer relationships, improve sales team efficiency, and achieve measurable improvements in sales outcomes.