The ELAvate Sales Coaching Plus (ESC) is an intensive two-day workshop designed for sales managers and leaders aiming to elevate their team’s performance and foster a high-performance sales culture. The program provides a comprehensive framework, practical tools, and proven strategies to transform managers into effective coaches.
The workshop is structured around four key areas: Why, What, How, and When to Coach. Participants begin by exploring the fundamentals of coaching, understanding its challenges and rewards, and learning how to establish a collaborative sales environment using the ELAvate Ethics. The program then focuses on defining and evaluating superior sales performance using tools like the Salesperson Development Checklist.
A significant portion is dedicated to hands-on application, where leaders learn to conduct different types of coaching conversations—from giving recognition to providing constructive feedback and handling difficult situations. The course emphasizes actionable coaching, guiding managers on how to implement a formal coaching process, build long-term development plans, and use joint sales calls for focused training. The learning is reinforced through interactive exercises, real-life scenarios, mastery tests, and tools like a skills diary and coaching scorecards to ensure measurable improvements in sales results and team engagement.
