In today’s competitive landscape, organizations need clear strategies to create value for shareholders, customers, and citizens. Many traditional financial accounting systems fail to provide a foundation for measuring and managing the value created by enhancing the capabilities of an organization’s intangible assets. Without effective strategies to align and mobilize these intangible assets, organizations may forfeit major opportunities for value creation.
This workshop introduces the powerful concept of Strategy Mapping, a technique developed by Robert S. Kaplan and David P. Norton. Strategy maps help organizations clearly define and communicate the causal links among different components of their strategy. It helps reduce strategic complexity to a core set of key outcomes and drivers that are graphically represented to show how they causally relate to one another